Train service adjustments took place from 7 to 10 Dec 2024, affecting 6 MRT stations on the East-West Line. This was to facilitate track modification works between Tampines and Tanah Merah station, to connect the existing EWL to the upcoming East Coast Integrated Depot (ECID).
Gosh worked with LTA on a campaign to:
Highlight the station closure and train service adjustments
Explain the necessity and outcome - to facilitate the rail expansion
Seek understanding from commuters
Inform commuters of alternative transport options and shape their behaviour
The campaign ran across various touch points, from social media updates and digital banners, to print advertisements and out-of-home displays, and even a behind-the-scenes video explaining the works and thanking commuters for their patience and understanding. Check them out below!
Social media carousel post
Behind-the-scenes video
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